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Social Media Frenzy Surrounds Shark Week
If you’ve logged into Facebook or Twitter over the past few days, you’re probably well aware that it’s Shark Week. In its 25th year, the annual week-long programming event continues to gather steam,...
View ArticlePrevailing over the Paradox of Personalization
Where do you get your news? Now think about where your parents – or grandparents – got theirs. The answers are likely very different. My parents watched the local TV evening news, followed by a...
View ArticleThe Right Place AND the Right Time
A few months back I wrote a post about the power of Why. Today I was reminded of the power of another of the five Ws – When. I just launched a Facebook ad campaign connected to Tropical Storm Isaac....
View ArticleTake a Snapshot for Success on Pinterest, Instagram and Tumblr
Many organizations and brands are finding enormous success by incorporating visual social media platforms into their communications programs. While some brands are hesitant to jump on the bandwagon for...
View ArticlePR in an NFC World
Let’s talk about something that wasn’t announced at yesterday’s Apple event: NFC. NFC, or near field communication, is a technology that allows two devices in close proximity to “talk” to each other....
View ArticleWhy Post or Tweet When You Can Hangout?
Social media has opened the floodgates of interaction between organizations and their publics, though much of that conversation currently takes place with a keyboard. Consider that more than 4 billion...
View ArticleThe Fallacy of Needing to Be Everywhere
Do you ever feel overwhelmed by social media? Not just the time and effort it takes to make sure your brand is represented on the leading social media channels, but the sheer – and ever-growing –...
View ArticleAll Buzz, No Bite: Social Media Campaigns Need Content
As PR professionals, one of our goals when creating a campaign is to get consumers outside a business’s regular audience talking positively about the brand. One way to do that is through social media,...
View ArticleHurricane Sandy Spikes Creativity in Staying Connected
On a typical day, we use our cell phones to read and respond to email, check social media profiles and access bank accounts, but what have become routine tasks only scratch the surface of what these...
View ArticleA PR Practitioner’s Resolutions
Not only does January mark the New Year, it also marks the beginning of my second year at Cookerly Public Relations. With that in mind, I thought I would take the time to reveal my resolutions for the...
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